According to IBM’s Digital Analytics Benchmark this week, a massive 48% of web traffic on Christmas Day was from a mobile device. This high number was driven by sales of tablets and smartphones as presents over the Christmas period. 18% of this traffic was from tablets, but a massive 28% was from smartphones.
However, consumers tend to prefer to make online purchases from tablets rather than phones, with 19% of all online sales coming from a tablet compared to only 9.3% from a smartphone.
These figures clearly show that a high number of internet use is done from handheld devices, as well as desktop computers and laptops. To keep up to date with this growing trend, the importance of having a responsive web design is clear to see. A non-mobile friendly device may put users off from visiting your website, resulting in potentially losing customers.
However, consumers tend to prefer to make online purchases from tablets rather than phones, with 19% of all online sales coming from a tablet compared to only 9.3% from a smartphone.
How does this impact you?
These figures clearly show that a high number of internet use is done from handheld devices, as well as desktop computers and laptops. To keep up to date with this growing trend, the importance of having a responsive web design is clear to see. A non-mobile friendly device may put users off from visiting your website, resulting in potentially losing customers.
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