According to IBM’s Digital Analytics Benchmark this week, a massive 48% of web traffic on Christmas Day was from a mobile device. This high number was driven by sales of tablets and smartphones as presents over the Christmas period. 18% of this traffic was from tablets, but a massive 28% was from smartphones.

However, consumers tend to prefer to make online purchases from tablets rather than phones, with 19% of all online sales coming from a tablet compared to only 9.3% from a smartphone.

How does this impact you?

These figures clearly show that a high number of internet use is done from handheld devices, as well as desktop computers and laptops. To keep up to date with this growing trend, the importance of having a responsive web design is clear to see. A non-mobile friendly device may put users off from visiting your website, resulting in potentially losing customers.