Surrey based TwoPi is an advanced business analytics and data science company that advises businesses on applying analytics for financial, capital & investment decisions. We were selected to work with TwoPi in creating their corporate identity, develop their branding and also to design and build their website.
The logo itself incorporates an abstracted mathematical Pi symbol, which can work as a standalone icon or as part of the full visual identity. With the colour palette consisting of two shades of orange, we opted for Proxima Nova as the corporate typeface.
Focusing on the analytical and scientific aspect of the business, the website incorporates a range of illustrative icons alongside space based photography. Taking the ‘Two’ from the name, we created a design focused around two main half width columns.
We developed a range of icons for the website which accompany the different services TwoPi provide, as well as illustrating some of the more technical processes involved in the services such as Machine Learning or Artificial Intelligence.
Not only for use online, TwoPi regularly use these icons within presentations and proposals.
-Richard, Managing Director