Branding is not just your logo. It’s not just your colour schemes or your mission statement. These are just components of a bigger picture.
Branding is about defining your company, it’s ‘why’ and it’s purpose – including what it means to your team internally, as well as to external customers and clients. It’s about the experience your product or service provides and how it makes customers feel.
Your brand is the most valuable asset your business has. It isn’t what services or products you provide, and it isn’t how you advertise yourself. It’s the way that people perceive you.
Great brands inspire people.
A key component of branding is the aesthetics, including the visual identity and style guide. Are you maintaining visual consistency across digital and traditional media?
At the same time are you ensuring your tone of voice is also consistent? Are you speaking to the right people in the right place at the right time?
Your brand will help build differentiation from your competitors.