If you are not already familiar with the global phenomenon that provides us with endless entertainment; TikTok is the home of short mobile videos ranging from 5 to 60 seconds.
Add filters, music and special effects to create engaging content that can be viewed around the world. It is continuing to become one of the best strategies for social media marketing. With 9 million active users in January 2022 in the UK, who engage with the app for an average of 41 minutes a day, the platform’s increasing audience and popularity makes it without a doubt a gold mine for marketing your business in a fun and creative way!
Why should you post on TikTok and how can it benefit your business
TikTok is not necessarily a platform for hard selling however, you should use the opportunity to spread brand awareness with subtle selling to convert customers. When posting on the app, you are opening up your business to millions of people and an international audience within seconds. According to a recent study, TikTok beats all other platforms with the level of engagement across any account size, therefore making the competition low and the chances for your content being seen by your target audience high.
Understanding the algorithm
The main feature on the app is the ‘For You Page’. This is the main page for users to scroll through the targeted content. The videos will change over time based on your viewing preferences and search history. Additionally, the For You Page recommendations are also based on videos that you have liked, videos that you have added to your favourites and videos that you watch through to the end. In the world of TikTok no one is left out! The different types of TikTok are endless. Ranging from Goth TikTok to Plant TikTok, there really is a space for your business anywhere.
If you are new to this, firstly start by getting a feel for the platform. Create your account and tap around to see what other businesses like yourself are doing. This will give you a feel for the type of content that translates well to users.
Use the right hashtags for SEO and create the right content
Never underestimate the power of hashtags. If you want your content discovered you will need to do some research. What hashtags are trending? What does your target audience enjoy watching and what are they searching for? Remember when posting your content add hashtags to keep your videos relevant and popular. For example, #smallbusiness or #socialmediamarketing can help your videos be seen by users searching for this or similar stuff. In terms of the type of videos, it should be specifically targeted to your business. Try to show creativity and humour for a viral success.
Last but not least, partnering with relevant creators on the platform can give your account credibility and increase your own engagement. If you happen to come across another user that would be a great partner, why not try and send them a short, friendly message to let them know you would be interested in working with them on the app. This type of partnership could range from creating videos with them to sending them a small sample of your product/service for them to include in an upcoming video.
Now you know the basic recipe for a brilliant social media marketing strategy for your business and why you need to be doing it, go ahead and reap the benefits of this amazing tool.
Contact the team to see how we can help!