The top digital marketing help FAQs and new-to-knows
Need digital marketing help? Here are some of the top FAQs that we receive. You can also view our other popular FAQ pages:
If you’re not doing digital marketing but you do want to sell your products and services online, then you’re not going to be discovered by people. It’s important to build up an online reputation with customers/clients and also with search engines. Search engines make the decision about whether or not you appear high or low when customers look for your products and services. This is called SEO. Click here to read why digital marketing is important if you want a complete guide. Otherwise, here’s a guide to Digital Marketing Strategies.
Yes – and it’s the present! People in general are using the internet more, up by at least 5.5% than pre-covid. When people are ON a page, they’re engagement and time spent of that page, on average globally, is up by 8%! Our transactions online globally are up by 18%. Read more here.
Essentially, digital marketing is finding ways of accessing new customers/clients online. It’s all about being discovered in order to sell your products and services. A complete guide to digital marketing strategies can be read here. Alternatively, here’s a link to why it’s important.
It includes SEO (which includes lots of other sub-level items), PPC, Display Advertising, Email, Marketing Automation, Web-Chat, Banner Advertising, Website Content, Blogs, Augmented Reality.. the list goes on. It’s any digital way that you can promote/market through digital means. Some might say Social Media marketing (and it’s sub-levels like influencer marketing) fall under digital marketing too as those are digital mediums. Social media marketing is a true specialism in itself though, as is digital marketing.
Let’s hope so!
Perhaps the question should be what companies don’t use digital marketing…? If you have a website, and a registered Google My Business profile, you’ve already started digital marketing.
Someone who specialises in digital marketing and has a proven ability to generate results by promoting products and services via digital mediums. Ours is Charlotte Magnani – you can book a consultation with her.
No one should tell you what digital marketing is ‘best’ – the best digital marketing is the one that generates results for you/your company. Here’s our complete guide to digital marketing and also, inbound marketing.
All education is worth it! Read reviews though online. Enquire with us about workshops and consultancy that we offer otherwise.
It’s the future and it’s very much the present! It’s not new, it’s become very advanced and specialists can get you the results you’re looking for. Here’s why it’s important
As a digital marketing agency, clients pay us an hourly rate. We start working with them by establishing a digital marketing strategy that aims to get them the best results they can achieve and the best ways to do this. After strategising, we agree what we will deliver each month and have calls to talk about the results as we go. Then we ensure we pivot and move towards the parts that are working best, to maximise results. If you’re not talking to your agency regularly about the results… something isn’t quite right. Digital marketing results can be seen very quickly, sometimes momentarily as technology advances!
It’s been around for over 20 years. For as long as people have been trying to connect with each other over the internet. Digital marketing changes and evolves quite literally daily at the moment. Digital marketing specialists can work with you to develop the best strategy for you.
In the immediate future, search engines levels of sophistication are evolving daily. Voice search results, translating your content to other languages and updating your old content is set to be the next big move in digital marketing according to leading expert Neil Patel.
The most valuable impact on businesses is exposing businesses to more people than a purely physical (brick and mortar space could). Its data and tracking abilities enable for incredibly personalised experiences and to see what marketing efforts are working best for the budget your spending. TV advertising and print for example can loosely demonstrate results in numbers, where digital marketing shows exacts. Digital marketing also enables you to collect your customer information, what they’re looking for from you, collect feedback and personalise what you offer to them and develop your products/services.
In general, labour costs in India are lower than in the UK. Things you need to consider are if there are any language barriers, particularly regarding SEO and any written content and digital PR. Even more likely than language, there may be contextual nuances missing from your own country in your written content. Digital marketing in India could cost you less initially, but if there are inaccuracies and inefficiencies working across time zones, this could cost you more in lack of results and extra budget for corrections down the line.
You can reach mass audiences and effectively track the performance of the campaign – more so than with traditional. In general, traditional is far less personalised than digital and doesn’t offer the best customer experience. That doesn’t mean there isn’t still a place for traditional – both just offer very different outcomes.
If you commission someone without a digital marketing certification and just purely experience, you run a potentially higher risk that they are missing foundational and strategic knowledge. Just be sure that whoever you work with shows you there experience and results and can verify that. You are always welcome to speak to their existing clients and if they don’t allow this, that could be a red flag.
Digital marketing is already becoming automated. Here’s why you should incorporate it into your strategy online. That’s not to say it’s absolutely perfect and that’s not to say that digital marketing professionals will be out of work.
Marketing to people through digital means.
Neil Patel is a leading expert and informs us that voice search results, translating content to other languages and updating old content should be 2021’s big aims. Automation is also here to stay. Here’s why digital marketing is important in 2021.
So you can reach broader audiences, be discovered by new people, track and measure all the results of your efforts, personalise your customer/client experiences to make them feel great towards you AND evolve your products/services through feedback. No other medium offers all of this.
Many! You could include E-commerce sites (Amazon, Alibaba..), Search Engines (google, Firefox..), Social Media Platforms, Email Marketing, Apps, Augmented Reality and interactive like digital billboards, QR codes – the list is extensive.
Digital marketing agencies performing digital marketing activities after setting digital marketing strategies for their clients, to help them grow online.
It’s important for any business – but small businesses can really benefit from digital marketing. You can get content inspiration from people who have far bigger budgets than you. Equally, you can develop strategies to personalise your offerings to your clients/customers, you can make the most of your budget because you can track the exact numbers and see what’s working best.
Marketing to people via digital means
Here’s an ultimate guide we’ve prepared to answer this question in detail. If you want consulting on this and an actionable strategy to work on, our prices start from £60 per hour.
There’s a lot to answer – but the bottom line is actually bang for your buck. With the right strategy in place, you can really get relevant eyeballs on your website and make the most of what’s working best through analytics and tracking. You can reach very broad audiences too. Here’s our guide to digital marketing.
Digital marketing has definitely overtaken traditional marketing, however there will probably always be a place for traditional marketing. It entirely depends on your audience and your business and what they are looking for. Your audience should be at the heart of any of your marketing campaigns. Your marketing campaigns can be digital and traditional.
Automation is just enhancing digital marketing. It’s making tasks faster which ultimately means client budgets can be put to better use in many cases. Here’s why you might want to consider it in your marketing strategy.
A digital marketing plan should be reviewed very often – daily, weekly, monthly. The numbers and results do show quickly. We tend to set 3 month strategies and review constantly. For SEO for example, months are typically needed to see results in Search Engines. With PPC and paid search however, results are faster than that.
The best digital marketing strategy is the one that has your business goals first and SMART goals to work towards those. There are no ‘hacks’ or right and wrong answers. You and your agency should be in constant review of what’s working and respond accordingly to improve. You can start your digital marketing strategy with our guide and free download here.