It’s crowded out there. Everyone needs to be online and we are all in the same space shouting to be seen.
So how do you ensure that you’re discoverable? Enabling your website to reach your target audience in the right place, at the right time?
Our SEO strategies are designed to increase your website visibility and get traction from relevant searchers, at different stages of their decision-making journey.
Are your website visitors simply doing research and looking for information? Are they already product/service specific in their search, or ready to buy? Your website should attract visitors at all 3 stages of their decision-making journey. Through content marketing, we help you to build trust and nurture them through to the stage at which they are ready to buy.
How do we improve your SEO?
We help to improve your website rankings through creating a tailored, engaging content strategy, which is user-centric and technically optimised. So what does that look like?
We establish the key messages you need to be getting across. We help to write blogs, social media posts and press releases. This content goes into your website, social channels and out to credible online publications. All of these link back to your website and improve your website’s ‘credibility’ with search engines.
We build your credibility through backlinks, digital PR, quality content, technical coding and optimisation and ensuring users are having a great experience.
As much as content is king, a key part of our SEO strategies is the building of backlinks and obtaining exposure through digital PR. Other high quality, relevant industry related websites which point to yours not only can increase awareness of your brand. But the accumulative effect of having a good backlink profile is something the search engines like.
We use a range of tools to track and monitor your website’s progress as we work on it. For example, search engines have said that a key factor that will affect your ranking position is your website speed – so this is part of our technical optimisation work on your website, which impacts SEO. We providing regular catch ups and strategy calls.
SEO does take time to work, how long depends on the competitiveness of the keywords you are targeting. You have to be patient and consistent. But once it does start to work, you can benefit from the hard work for a long time. If you are in need of instant results, a PPC campaign might be a better option.
Take a look at this case study, an increase in traffic massively increased one client’s online sales.
Contact our team today to see how we can help increase your online presence and drive your digital growth.