How to have fun with email marketing
Email Marketing is a useful tool for both B2B and B2C brands. It helps in attracting and retaining clients as well as customers to their businesses. As an essential marketing strategy, your business might have to send numerous emails to people who don’t even ask for such emails in the first place. But you need them to open your mail and read your offer for them to convert as a customer. So, how do you do that? The answer is simple: sending out fun and interactive emails that compels your ideal client/customer to open and read the mail. Some proven methods work miraculously when you want to step up your email marketing game, and in this article, we will discuss some of them in detail.
Why is Email Marketing essential for your brand?
Every business uses email marketing strategies to attract more customers and generate new leads. Now, why is it so important? There are several purposes which business emails fill, one of them being information and awareness. Through email marketing, you are informing your target audience about the services you deliver or the products you sell. You want them to take an interest in your offer and come to you when they want to purchase it.
Email marketing is a more effective tool for customer acquisition as compared to other social media tools. Moreover, they are customizable, so the reader of your email (your prospective buyer) feels that you are addressing their concerns and would be more willing to purchase from you. When done right, email marketing can be responsible for generating 70% leads to your business.
How can you keep refreshing your email marketing strategies to get better leads and conversions?
In today’s world, converting leads from emails is getting tougher by the day. As more and more businesses opt for email marketing, the inboxes of the general public are filled with such emails on a daily basis. Hence, it is highly probable that your email will get lost among them and won’t be opened. But, if you plan it correctly and make an impressive email strategy that keeps refreshing with time, you will be able to generate new leads. Your email should stand out from the rest of the emails in your client/customer’s inbox. Here are a few tried and tested methods to compose the right email to instigate your client/customer to open it and read:
- Address your audience directly:
Personalization is a great tool and comes in handy when you want to gain your customer’s trust. Receiving personalized email helps create a personal bond between the sender and the receiver. It can be as simple as including your customer’s name on the mail subject line or providing some specific coupons or discounts to them, so they are persuaded to purchase your product.
- Add GIF to make your email more visually appealing
Bland emails look appealing when pictures and colours are used in them with particular products. Adding a GIF to emails, such as an animation with your email logo design, entertains the readers and adds a touch of personalisation to the mail. It breaks the monotony of a formal tone and also adds a human touch to your email.
- Test out your subject lines
Subject lines are the trickiest part of an email. It is a decisive factor that dictates whether your prospective buyer/client would open your email in the first place. Generally, an average person would read just the first 3-4 words of every subject, and if it isn’t attractive enough, they won’t even bother to open the mail. That is where you have to give your best shot. An attractive and alluring subject line with a strong CTA will push your customer to open and read your mail.
- Kill it with a gripping preview text
Once you’ve got your killing subject line in place, your next target should be preparing a gripping preview text. Preview texts are generally the introduction to your email, so it must be crisp, concise, and captivating. You can explore many strategies and ideas to make this portion of your email appealing and then prepare a chart that tracks your progress with using these. After a while, you will understand what kind of preview texts work for you the best.
- Don’t be afraid to share a joke or two
One of the biggest mistakes you can make while composing a business email to a prospective buyer is talking in an all-formal tone. While business deals are serious matters and should involve formal proceedings, there is no written rule that you must not use quirky texts. As a matter of fact, using quirky words and puns in your email will help you get more attention and engagement. When your audience is able to connect with you properly, they are more likely to purchase from you. And for that, they mustn’t feel like they are talking to a robot. So mix up humor and idioms in your email to add that dash of personalization.
- Think out of the box
In a world dominated by monotonous copies and boring emails, try to mix some sugar and spice to your newsletters. So, put on your thinking caps and get as creative as you can, because thinking out the box will get you the attention you need. Your CTA should really be compelling and witty. For example, ditch the plain, old and boring ‘Learn More’ and go for more fun words like “Let’s gooo!”, “Let’s do this!” “It’s Awesome” or “Yes, I Love This.”
The Bottom Line
Don’t be afraid to take bold actions when crafting emails for potential buyers and customers. The only way to get them to open your email is by giving them something thrilling to read. Captivating your audience’s attention with your emails including your brand design should be your main focus, and you must do that using different strategies and practices. In short, having fun with your email marketing will play an important role in generating clients and building brand loyalty.