Woking 01932 349 100 • Reading 0118 328 3007
Web Design in Surrey: Jargon Buster


The URL is the full address to a particular website, web page, online document or image. It is what is displayed in the address bar in the top of the browser window. For example, the URL to our web design in Surrey page is https://www.redsentence.co.uk/surrey-web-design/

Responsive Web Design

A responsive website is one that has been designed to work well on hand held devices, such as smart mobiles and tablets, as well as larger desktop PC/Mac screens. You can see some samples of responsive web design in Surrey projects we have worked on here.


A CMS, or Content Management System is a website management tool that allows you the user to maintain the site without needing to know any coding. Content Management systems such as WordPress are often used for sites where content needs to regularly changed or updated.


UI design stands for User Interface design. UI design is basically designing a user-friendly interface for a website or application that is easy to use and clear. It focuses on the site visitor’s interaction with the website to make it a more enjoyable experience.


These 3 letters stand for Domain Name Service. It is what sends your domain name to the correct hosting server location, and it can also be used to correctly configure email hosting (for example if you use Google Apps for your business email).


SEO, or Search Engine Optimisation is the process of improving the visibility of a website or a web page in a search engine’s natural results (also referred to as “organic” results). The main search engines are Google, Bing and Yahoo.


PPC stands for Pay-Per-Click, a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. Google’s version of PPC is called AdWords. Essentially, it’s a way of buying visits to your site, rather than using your site’s oragnic results.

Bounce Rate

A “Bounce” is when a user visits your website and then leaves, without clicking on anything else or viewing another page. Bounces can happen for a number of reasons, but usually they happen because the user can not find the information they are looking for. A low bounce rate is one of the indicators of good design, and good marketing.