No matter what business you operate – no matter what industry you work in, or whether you run an SME or a large corporation – your website needs to be a priority.
Think about it: when you need to find a business for particular goods or services, where do you go? You probably look on the web, right? This is why professional web design in Berkshire is of such importance. You need a website that looks sleek and professional while also providing an amazing customer experience and ranking highly too. Read on to discover more!
Important Elements Of Successful Web Design in Berkshire
There are many elements that come together to ensure a successful website. Take a look at our comprehensive guide about preparing for a new website. We’re going to go over these elements so that you can get a good understanding of what is needed for effective web design in Reading. Make certain to discuss all of this with the company you hire.
Firstly, you need to make sure that the website represents your business. It needs to capture what your brand is all about. It needs to be relevant to your industry and stand out from the competition. For this to be achieved, the agency you hire for web design Reading needs to conduct a considerable amount of research. They need to get to know your company: your products and services, your background, and your ethos. They also need to research your competition.
Aside from this, your web design needs to be responsive. This means that it is optimised for viewing across all devices. So your website looks just as good and operates just as effectively on a smartphone as it does on a desktop computer. The importance of this cannot be ignored. Especially when you consider that mobile Internet is the most popular platform for accessing the web today. A successful web design is one that is enjoyable and intuitive to use. It should also be well balanced, i.e. it should look impressive, but it needs to load quickly too. After all, the main aim of a website is not simply to look great, it is to get users to take action. Whether this means buying a product or signing up to a newsletter.
Branding, Logo Design and Graphic Design Reading
While all businesses need to have a good website, they also need to have a memorable logo. A great branding strategy is imperative and effective brochures, leaflets, and other forms of printed marketing material equally so.
It is good to have all of this under one roof, i.e. look for a company that provides both web and graphic design in Reading. After all, graphic and web design Reading are going to be critical parts of your branding strategy. If you have two different companies working on these vital elements, they could be on two different pages. This can make your overall brand confusing. If your website and your printed materials are going in two different directions, you are going to struggle to make a memorable impact on the consumer because your brand will be diluted.
Of course, one of the most critical factors of any branding campaign is the design of your logo. If you are committing any logo design mistakes at the moment, it is a good idea to get the agency to take a look at your logo for re-branding purposes. Common errors include the following: a logo that has been copied, a logo that uses too many fonts or uses the incorrect font, a logo that relies on colour for its effect, and a logo that is overly complex. You’re probably also misfiring if your logo contains stock art, uses raster images, relies on trends, or has been designed by an amateur or, even worse, using one of the free logo tools available online.
How To Choose The Best Web Design Agency Reading Has To Offer
We have gone over some of the important elements of an effective website, and the only way to ensure your site is firing on all fronts is to choose a web design agency Reading with care. Of course, you need to look for a company that has a considerable amount of experience in the industry, and a good reputation too. Take the time to read reviews that have been left by previous clients to discover their thoughts regarding the service they received. Don’t only read the feedback that has been posted directly on the web design company’s website. Look on independent review platforms too. Price is a critical consideration, but it should never be the main determining factor. Don’t simply go for the cheapest service you can find. You should also consider the design of the web design agency’s website. Are you impressed by it?
After all, there is no better illustration of the company’s skill and capabilities than their own website. You should also look at the portfolio of the web design company in Reading you are considering. A good portfolio is not only one that is creative, stylish, and professional, but one that is diverse too. This shows the company’s ability to handle a variety of briefs and design websites for numerous industries. It also proves that they aren’t a one-trick-pony. If all of their websites look similar, it shows a lack of creativity and effort. With clients including The Caversham Butchers, one company that can certainly deliver on any brief is Red Sentence Ltd.
Red Sentence Ltd Leads The Way When It Comes To Web Design Reading and Beyond
If you are looking for an agency providing web design in Reading who can take your business to the next level, you need Red Sentence Ltd. Our knowledgeable and experienced team of creative web developers and designers have all of the tools needed to create a high-performance website, which represents your brand and functions impeccably. All the websites we create are optimised to work on all devices, ensuring users benefit from the best user experience no matter whether they are using their mobile phone or laptop. We ensure they provide the best foundation for you to build your SEO too. Here is a great beginners guide to SEO.
For more information about our web design services in Berkshire, head to https://redsentence.co.uk/.
You can also reach us directly at our head office on 01483 904950.